You have a relationship with your supporters. And you waste it on fundraising pitches, NPS surveys, etc.

CCM is defining a new paradigm in the industry. It manages your data’s relationship with you.

Imagine that you are pressing a button to get “the most valuable ad for the next 30 seconds”. You run a weighted second-price auction. There are RULES (link plz?) on targeting - nobody can spend $100 or $1000 to show you an ad promoting Satanism just because they dislike you personally.

The system knows you are in the market for a new car.

This is not a particularly difficult trick. Most good fortune-tellers can do this in a reliable and scientifically measurable way.

Please don’t worry about your privacy.

Therefore, each and every retailer of cars is willing to bid a specific price to see you.

This feels disturbingly similar to Google ads. There, the privacy issues are removed by “what query did you bid for, and at what price”.

We envision a subset of the system, which manages your relationship with one company. Or rather, one line of business as implemented by multiple companies. For example, “auto” - not just your relationship with your car, but your relationship with the entire automotive industry.